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  • 교수 소셜네트워크/소셜미디어
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    Lab 데이터사이언스사회분석연구실


Social/Semantic Network Data Analysis, IT Leadership 
Future Media, Social Media●Online Reputation


  • (Ph.D.) 뉴욕주립대 커뮤니케이션 박사.


  • 대한민국 공군장교(인터넷을 이용한 공보담당)
  • 미국 하와이대 교수(2007-2012)
  • DGIST 교수(2013-2014)
  • 성균관대 교수 & 전 인터랙션사이언스학과장
  • 현 BK21 4단계 사업단장// 인간AI인터랙션융합전공 학과장(대학원)// 글로벌융합학부장

학술지 논문

  • (2023)  Impact of ByteDance crisis communication strategies on different social media users.  HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS.  10,  729
  • (2023)  Exploring the association between the Proteus effect and intention to play massive multiplayer online role-playing games.  INTERNET RESEARCH.  1,  1
  • (2023)  ESG Discourse Analysis Through BERTopic: Comparing News Articles and Academic Papers.  CMC-COMPUTERS MATERIALS & CONTINUA.  75,  3
  • (2023)  Predicting bitcoin trends through machine learning using sentiment analysis with technical indicators.  COMPUTER SYSTEMS SCIENCE AND ENGINEERING.  46,  2
  • (2022)  The effects of popularity metrics in news comments on the formation of public opinion: Evidence from an internet portal site.  SOCIAL SCIENCE JOURNAL.  1,  1
  • (2022)  A Structural Topic Model for Exploring User Satisfaction with Mobile Payments.  CMC-COMPUTERS MATERIALS & CONTINUA.  73,  2
  • (2022)  Predicting User Satisfaction of Mobile Healthcare Services Using Machine Learning: Confronting the COVID-19 Pandemic.  JOURNAL OF ORGANIZATIONAL AND END USER COMPUTING.  34,  6
  • (2022)  Examining Crisis Communication Using Semantic Network and Sentiment Analysis: A Case Study on NetEase Games.  FRONTIERS IN PSYCHOLOGY.  13, 
  • (2022)  My video game console is so cool! A coolness theory-based model for intention to use video game consoles.  TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE.  176, 
  • (2022)  Should a small-sized store have both online and offline channels? An efficiency analysis of the O2O platform strategy.  JOURNAL OF RETAILING AND CONSUMER SERVICES.  64, 
  • (2021)  Exploration of the Relationships Among Narcissism, Life Satisfaction, and Loneliness of Instagram Users and the High- and Low-Level Features of Their Photographs.  FRONTIERS IN PSYCHOLOGY.  12, 
  • (2021)  Are global over-the-top platforms the destroyers of ecosystems or the catalysts of innovation?.  TELEMATICS AND INFORMATICS.  60, 
  • (2021)  Structural Topic Model Analysis of Mask-Wearing Issue Using International News Big Data.  INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH.  18,  12
  • (2021)  Relation Between News Topics and Variations in Pharmaceutical Indices During COVID-19 Using a Generalized Dirichlet-Multinomial Regression (g-DMR) Model.  KSII TRANSACTIONS ON INTERNET AND INFORMATION SYSTEMS.  15,  5
  • (2021)  Computing the User Experience via Big Data Analysis: A Case of Uber Services.  CMC-COMPUTERS MATERIALS & CONTINUA.  67,  3
  • (2021)  A value of civic voices for smart city: A big data analysis of civic queries posed by Seoul citizens.  CITIES.  108, 
  • (2020)  Using photos for public health communication: A computational analysis of the Centers for Disease Control and Prevention Instagram photos and public responses.  HEALTH INFORMATICS JOURNAL.  26,  3
  • (2020)  What Motivates Users to Keep Using Social Mobile Payments?.  SUSTAINABILITY.  12,  17
  • (2020)  Communicating Artificial Intelligence (AI): Theory, Research, and Practice.  Communication Studies.  71,  3
  • (2020)  When a Girl Awakened the World: A User and Social Message Analysis of Greta Thunberg.  SUSTAINABILITY.  12,  7


  • (2019)  AI기반 융합교육: 현재와 미래.  성균관대출판부.  주저자
  • (2019)  데이터기반 디지털 사회과학: 교육과 연구사례.  성균관대출판부.  주저자
  • (2019)  디지털PR 이론과 실제.  한울아카데미.  공동
  • (2018)  <Social Informatics> 학부 C-SChool 융합과목 교재 개발.  성균관대 대학교육혁신센터.  단독
  • (2016)  커뮤니케이션학의 확장 - 경계에서 미디어 읽기.  나남.  공동
  • (2016)  기업생존을 좌우하는 명성경영전략.  알마.  주저자


  • 세계인터넷전문가협회(Association of Internet Researchers) 선출직 이사
  • 한국언론학회


  • (2021)  A Comparative Analysis of Attention to FacialRecognition Payment Between China and SouthKorea: A News Analysis Using Latent DirichletAllocation.  International Conference on Human-Computer Interaction.  미국
  • (2021)  The Impact of Ethical Issues on Public Understanding of Artificial Intelligence.  International Conference on Human-Computer Interaction.  미국
  • (2021)  A Cluster Analysis of Lotte Young Plaza Using Semantic Network Analysis Method.  International Conference on Ubiquitous Information Management and Communication.  대한민국
  • (2020)  From What People Say to What City Governments Do: A Data Science Approach to Voice of Citizens in Seoul.  Asia Pacific International Conference on Information Science & Technology.  대한민국
  • (2020)  4차산업혁명 시대 오픈이노베이션 네트워크 분석.  한국인터넷정보학회 춘계학술대회.  대한민국
  • (2020)  의미 연결망 분석을 통한 국내외 의료인공지능 연구동향 분석.  한국인터넷정보학회 춘계학술대회.  대한민국
  • (2019)  Seoul through the lens of big data: What people think.  Asia Association of Learning Innovation, and Co-evolution Studies.  대한민국
  • (2019)  “Your Voices Have Been Heard”: Moving Toward Smart City by Innovating the Way of Processing Civil Complaints.  ASIALICS(Asia Association of Learning Innovation, and Co-evolution Studies).  대한민국
  • (2019)  How depressive disorder patients perceive and treat the depression: Semantic network analysis of patients-centered data.  XXXIX Sunbelt Social Networks Conference.  캐나다
  • (2019)  How online platform influences on people's reviews: A case study of and  XXXIX Sunbelt Social Networks Conference.  캐나다
  • (2019)  A Social and Semantic Network Analysis of Future: Comparing Korean and Western Perception of Future.  XXXIX Sunbelt Social Networks Conference.  캐나다
  • (2019)  A Semantic and Social Structure of Platform Business.  Proceedings of the 5th ACM Workshop on Mobile Systems for Computational Social Science .  대한민국
  • (2018)  가상 비서와 스마트 스피커에 대한 인식과 기대: 의미 연결망 분석과 감성분석을 중심으로.  한국정보통신학회 추계종합학술대회 proceeding.  대한민국
  • (2018)  의미연결망 분석을 활용한 영화리뷰 시각화.  한국정보통신학회 추계종합학술대회.  대한민국
  • (2018)  Are voice assistants coming to us now?: Semantic network analysis and sentiment analysis of user perception.  International Sunbelt Social Network Conference.  네덜란드
  • (2018)  In the era of chatbot, voice assistant, and AI speakers: Analyzing human-machine conversation with semantic networks.  International Sunbelt Social Network Conference.  네덜란드
  • (2018)  A semantic network analysis and topic modeling of movie reviews: Focusing on Korean movie Market.  International Sunbelt Social Network Conference.  네덜란드
  • (2018)  Examining Risk Communication of Samsung by Analysing Customer Reaction on Social Media : From Galaxy Note 7 Explosion to Galaxy S8 Relase.  Computer Science and Information Technology (8th International Conference on Computer Science, Engineering and Applications).  오스트레일리아
  • (2017)  한국데이터사이언스학회 초청세션 좌장.  한국복잡계학회 초청세션 좌장.  대한민국
  • (2017)  2017 가을 한국아시아혁신학회 세미나.  2017 가을 한국아시아혁신학회 세미나.  대한민국